One of the most important components of our service is creating a trusted environment where potential bidders feel confident in bidding on our auctions. SSL certificates create a foundation of trust by establishing a secure connection. To ensure visitors their connection is secure, browsers provide visual cues, such as a lock icon or a green bar.
The most important part of an SSL certificate is that it is digitally signed by a trusted CA. Anyone can create a certificate, but browsers only trust certificates that come from an organization on their list of trusted CAs. Browsers come with a pre-installed list of trusted CAs, known as the Trusted Root CA store. In order to be added to the Trusted Root CA store and thus become a Certificate Authority, a company must comply with and be audited against security and authentication standards established by the browsers.
An SSL Certificate issued by a CA to an organization and its domain/website verifies that a trusted third party has authenticated that organization’s identity. Since the browser trusts the CA, the browser now trusts that organization’s identity too. The browser lets the user know that the website is secure, and the user can feel safe browsing the site and even entering their confidential information.